The launch of Virgin Atlantic%26rsquo;s inflight beauty service for Upper Class
passengers marked a radical departure from the stuffy business and first
class offerings of its rivals.
Even the name, Upper Class, instead of the usual %26ldquo;First%26rdquo;, %26ldquo;Business%26rdquo; or other
stiff monikers, was a cheeky poke at the establishment. But rather than
being just another Virgin gimmick aimed at maximum [...]