Catering To Boomers On The Go

A new travel website has been launched for baby boomers: www.boomeropia.com.

“I happen to be a baby boomer, and I felt like the fun side of me wasn’t being catered to and marketed to,” says website founder Liz Dahl, 59, in a phone interview from her office in Louisville. “I was getting ads for medication and hearing aids and no one was appealing to my fun side.”

So she created Boomeropia as an information site, listing interesting trips and tours in 30 categories, from adventure to pet travel to beaches and bed-and-breakfasts.

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