HONG KONG - Hong Kong Disneyland hopes to reverse the fortunes of Disney’s first theme park in China with a marketing campaign geared toward young, well-to-do Chinese adults.Mainland professionals in their 20s and 30s may have an affinity for Disney not seen in the larger population, and park officials say the solution to its poor performance is a targeted marketing campaign aimed at this segment of Chinese consumers.Those children who were first exposed to Disney as they were growing up in the 1990s — now young adults — are prime potential visitors to the Hong Kong park, Maple Lee, Hong Kong Disneyland vice president for marketing, told The Associated Press in a recent interview.
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